This XMP value contains preferably the name of the person who created the content of this news object, a photographer for photos, a graphic artist for graphics, or a writer for textual news. If it is not appropriate to add the name of a person the name of a company or organisation could be applied as well.

Aligning with IIM notions IPTC Core intents to have only one creator for this news object despite the underlying XMP value dc:creator allows for more than one item to be included. If there are more than one item in this array the first one should be considered as the IPTC Core Creator value.