This XMP value designates the date and optionally the time the intellectual content of the news object was created rather than the date of the creation of the physical representation. If no time is given the value should default to 00:00:00.

Note: Any content of the IIM dataset 2:60, Time Created, should be merged to this element.

Note: Implementers are encouraged to provide the creation date and time from the EXIF data of a digital camera to the user for entering this date for the first time.